Extend your potential sales reach by 10X: over 90% of your addressable market on Twitter probably doesn’t follow your account.There are several benefits provided by this style of direct marketing on Twitter, including: Profile/bio: enter keywords & block words to search profiles for people with certain job titles and interests or, select from pre-tested profile filters.įor example, if you maintained a Lotus Elise Buyers Guide, you might want to set up a stream focusing on buyers of the Lotus Elise, Evora or Exige.Keywords: add product/service names, leading brands, hashtags, block words, etc.Location: you can limit your search to people who live in your local market and to people who just tweeted near a location.Pre-tested streams like the one above can be customized for your target market by adjusting a few search parameters: In fact, Twitter’s message volume doubled last year and continues to grow faster than its user base. People are using Twitter more and more to discuss the purchase of their next car or truck. Most cities get hundreds or thousands every month. We detect thousands of leads like the ones above every day. “ People who want or need an Economy or Compact car” is a pre-filtered, live Twitter stream of people discussing shopping for their next economy car.Īutomotive Leads on Twitter – People who want or need an Economy or Compact car We do all of this in real time, and we give you access to 30 days of history in every stream.įor example, the screenshot below shows a Pre-Tested Stream on NeedTagger that we developed for Automotive Dealerships. The image isn’t doctored in any way. We use sophisticated algorithms to analyze what people say, who they are, where they are and the context of their posts to filter your stream down to the people and posts that matter. We offer more than 70 Pre-Tested Prospecting Streams that are specifically engineered to help you find potential customers on social networks like Twitter. That’s why we built our NeedTagger, the world’s first customer search engine for Twitter – to help businesses and other organizations find and connect with people they can help, without wasting time hunting and pecking through noisy streams. This is why even savvy dealers often give up on Twitter as a source of leads. When you search for “Mazda Miata”, you’ll get a lot of people sharing photos – not exactly what you’re looking for. This is because there’s no real way to screen for purchase intent. Unfortunately, most of the results you’ll get from a keyword search will not be useful leads. don’t mind hunting and pecking your way through fast and noisy streams.are already familiar with what people say on Twitter. We agree that keyword search tools are great starting point for finding leads on Twitter. Many social media prospectors start by using Twitter Search or a similar keyword search tool in a third party software platform. With the right approach and tools, you can generate leads for your dealership in just a few minutes each day. This causes many automotive marketers to throw up their hands in frustration and stop trying. The leads are definitely there – people talk about car shopping all the time on Twitter (see example below).īut Twitter is a noisy high-volume medium, so searching for leads can eat up a lot of time. Are you a new or used car dealer seeking to connect with local customers on Twitter? You’re not alone.
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